Augmented Reality is Becoming an Important Part of the Hospitality Industry

Date : 4-24-2019

AR technology Applications for Hotels

A report conducted by RedField predicts that the augmented reality (AR) and virtual reality (VR) market will reach $100 billion by 2025. AR is an interactive experience of a real world environment where the objects that reside in the real world are augmented by computer generated perceptual information. This differs from VR in the sense that the environment is only enhanced as opposed to being completely replaced by a virtual one. Many industries are taking advantage of AR to help improve both customer satisfaction and profits, most notably the hospitality industry.

In the past, AR has been used as a marketing tool because it allows businesses to change the way customers experience their surroundings. The technology has become an asset to the hospitality industry because they are selling a physical environment or experience that can be enhanced with AR. Another key use of AR is making a large amount of information available to customers before they arrive or during the experience. The technology can also be integrated with other technologies such as an Enterprise Asset Management (EAM) or Computerized Maintenance Management System (CMMS) mobile application.

Many hotels have already started using AR technologies to improve their guests’ overall experience.  A few hotels in the UK have created interactive hotel rooms. Their customers have the option to look at a map of a room’s interior before they check in. Holiday Inn wanted to create a unique experience for their customers even when they are outside of their rooms. Guests can use their mobile phones to see celebrities in virtual action all around the lobby and hallways. The Disney Resorts in Orlando, Florida also created an AR mobile app that lets guests lock or unlock their door using their smartphones. Additionally, a CMMS application gives managers the ability to see instructions on assets to ease the process of training new employees, meaning that they will have more time to focus on their guests.

The hospitality industry only stands to benefit from the implementation of AR technologies. Another use case of AR is to view new interior design plans or blueprints before an investment is made in a remodel. Guests can be offered various AR based services such as automated check in and check out, keyless entry and computerized baggage drop off points. AR can also be used to provide guests with directions for getting around the hotel itself or even for getting to nearby attractions and restaurants. The possibilities are endless.

At SURE Universal, we are also providing our customers with the best possible experience by enabling the connectivity and interoperability of their smart homes.

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